Thunderhead Innovate Blog
We delve deep into our own experience. We trawl the web. We mine the blogosphere. And we package our findings into fresh, informative pieces, each with a unique Thunderhead twist. If you like what you see here, subscribe and get the views as they break.
Data, marketing’s ticket to the top table
Last year, we had the pleasure of Josh Bernoff's company at one of our Innovate customer events. The Forrester analyst delivered some powerful insights and left his audience enriched.
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It is what it is. But I wish it wasn't.
According to Michael Travis, an executive search consultant, "Aspiring managers would do well to remember that if you can't express your idea without buzzwords, there may not be an idea there at all."
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New look, same values
It is with great pleasure that I announce the launch of our new website.
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NOW 5.1: It's less about technology, and more about usability
We wouldn't normally use our blog to promote our own products, but for once we're making an exception to the rule.
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Aloha, customer satisfaction
Airlines don't always get the best press – remember 'United broke my guitar'?
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Whatever you do, don't assume anything.
In the past few weeks, we've had a number of discussions with the media surrounding the do's and don'ts of personalization, and what companies should be thinking about when they communicate with their customers.
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