How to use journey insight to supercharge your next campaign
Face the facts, customers are tired of being treated like a number. They want relevant and timely offers and communications that make sense for them, based on where they are on their unique journey with your brand. Yet businesses continue to build campaigns on their terms, cluster customers in generic segments and try to force their products on them. Only by thinking beyond static, batch, siloed and process driven campaigns can you truly engage with your customers and achieve better results than ever before.
Watch this webinar and discover how real-time, omni-channel, journey insight can supercharge your next campaign. Presented by Kris Kieper, Director of Business Value Consulting at Thunderhead, in partnership with the AMA.
Viewing time: 40 minutes