Couldn’t agree with you more, Michael.
So it was mortifying to get to the end of this simultaneously amusing and cringe-making article from Forbes and find my favourite bit of jargon as the tail-end Charlie.
The fact that we’re all guilty of using industry shorthand to a greater or lesser extent doesn’t make me feel much better.
Maybe it’s OK between consenting adults in the workplace, but heaven forbid it should ever leak into customer communications.
Because when we try to hide our own confusion using smoke and mirrors, we’re really in trouble.
As Albert Einstein eloquently summarised: “If you can’t explain it simply, you don’t understand it well enough.”