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Admiral Group Selects Thunderhead NOW to Streamline its Customer Communications

Admiral Group, one of the UK's leading motor insurance providers, has selected Thunderhead NOW as its strategic multi-channel customer communications platform following an extensive review of the marketplace

London, UK - 30 April, 2009

In the UK, Admiral operates under a number of distinct brands, which include Bell, Diamond, elephant.co.uk and Admiral as its core business. The company recognized that, to fulfil the multi-channel communications requirements of these different brands, it needed a solution that was capable of producing highly personalized, multi-branded documents. The solution also needed to support delivery of Admiral's existing products, as well as new lines of business, across several distribution channels including print, online, email and SMS.

“After assessing our existing systems within the group, it was clear that we needed to look for alternatives,” said Steve Webster, IT Director of Admiral Group. “Following an extensive evaluation of solutions available in the market and a detailed proof of concept that spanned the end-to-end document lifecycle from design through to fulfilment, Thunderhead NOW stood out as the solution that was best suited to meet our requirements.”

“Admiral operates a multi-brand, multi-channel strategy. We realized that in order for us to communicate effectively with our customers, we needed a customer communications solution that would provide us with the flexibility, scalability and reliability to deliver accurate, relevant communications to our customers via a growing number of channels.  We believe that Thunderhead delivers those capabilities and is the solution best positioned to support the communications requirements of our business today as well as in the future,” commented Paul Stafford, Marketing Studio Manager for Admiral Group.

“In today's highly competitive business environment, successful organizations need to be truly customer-focused and market-driven, and the insurance industry is no exception. Customers are demanding and expect their insurance providers to deliver high-quality, relevant communications to them via their preferred channel,” said Thunderhead CEO Glen Manchester.

“As an XML-based solution designed around the needs of business users, Thunderhead NOW is inherently able to produce highly personalized and accurate customer communications for any delivery channel. This is helping leading insurance companies transform the way they communicate with their customers, enabling them to reduce customer churn and increase lifetime value. As a result, we are seeing increased levels of interest within the insurance sector and are delighted that Admiral Group has selected Thunderhead NOW as a key component of their multi-channel customer communications strategy,” continued Manchester.

About Admiral Group
1. Admiral Group plc, was admitted to the Official List of the London Stock Exchange on September 28, 2004 following a Global Offer of Ordinary Shares to institutional investors. On December 24, 2007 the Company became a constituent of the FTSE 100 index. The Ordinary Shares trade under the ticker symbol ADM.L.
2. The Admiral Group employs over 2,600 people, and has over 1.5 million customers.
3. Admiral Group plc through its subsidiary company EUI Limited principally sells private motor insurance and ancillary products, such as cover for breakdown, car hire and legal expenses. EUI Limited markets directly to the public in the UK through its four core brands: Admiral, elephant.co.uk, Diamond and Bell.
4. EUI Limited writes its motor insurance business to a consortium of insurers, these being:
• Admiral Insurance Company Ltd
• Admiral Insurance (Gibraltar) Limited
• Great Lakes Reinsurance (UK) plc
5. Admiral Group went international in 2006, when through its subsidiary company EUI Limited it launched Balumba.es in Spain and has since launched AdmiralDirekt.de in Germany in 2007 and ConTe.it in Italy in 2008.
6. The Group also offers customers online quotes through its brand Confused.com [a trading name of Inspop.com], the UK's first insurance aggregator.
7. Admiral Group's website address is www.admiralgroup.co.uk