Business User Control

How many times has one of your marketing officers or business strategists had a superb new marketing idea, only to discover that the IT costs and timescales mean it’s out of the question?

It’s not IT’s fault. Traditional document generation solutions are often difficult to use, which means IT departments need to recruit highly skilled staff, who then spend a lot of their time managing and maintaining inflexible systems. Which means that new campaigns and communications - however vital - become very expensive and time-consuming to implement.

When we created Thunderhead NOW, we talked to organizations large and small, and we realized that the IT bottleneck can cause real frustration. So we designed our Business Content Studio specifically to put business users back in control of your organization’s communications. In fact, our highly intuitive and easy-to-use product is so revolutionary that we have patents pending for several of our key features and capabilities. The people who know about campaigns get to control the content, and people who know about IT systems keep control of the data. Which means that you can get communications out faster, improve your productivity and reduce your costs. It’s that simple.

How Thunderhead NOW Puts Your Business Users Back In Control

With the Thunderhead NOW Content Studio, your business users - marketing directors, campaign managers, customer service representatives - can directly write, design, change and manage messages and communications right from their desktop. So there are no more change requests, no more lengthy delays while IT assess the impact of a new communication, no more difficult meetings while IT and business negotiate exactly what can be delivered when. And when the communication is implemented, it’s what business users wanted in the first place, because they developed and specified it themselves.

Business Rules in Everyday Language

If a business user wants to use a traditional document generation solution to create or tailor a communication, they first need to get to grips with complex rules expressed in computer code. Every time a new business user joins the staff, there’s a steep learning curve until they can start creating communications. So, often, users don’t get involved, or leave everything to IT or other specialists, slowing the pace of change.

The NOW Content Studio is different. The interface is instantly familiar and intuitive to use. And when you want to se up rules for your communication, you’ll find that they are astonishingly easy to understand. That’s because everything is expressed in simple, everyday language—we call it “natural language”—instead of computer code. Simply put, any user, no matter what their technical experience, will be able to set up, change and manage highly personalized, effective communications.

Very Real Business Benefits

• Improve Your Productivity and Reduce Costs - Most clients find that they can immediately reduce their resources by 50% when they move to Thunderhead NOW. That’s because with NOW Business Content Studio, you’ll find you need to train fewer people to create and maintain document templates. And because it’s easier for business users and IT to communicate, both save time and become more productive.

• Get Your Communications to Market Faster - Once clients move to Thunderhead NOW they usually find they can reduce the time it takes to get new communications out from weeks or months to days—or even hours. That’s because they no longer need to rely on hard-pressed IT departments to implement each and every change.

• Let Your Communications Work Harder for You - When your business users find it’s quick and painless to change communications themselves, they’ll do it. So your communications will become more timely, vibrant, relevant and impactful. You’ll bring energy back into the communications process, creating cross-sell and up-sell opportunities and improving customer service. All of which can only be good news for your bottom line.