Many document generation solution vendors will say that their system’s flexible, and can support any channel. Normally, that’s because they’ve bolted on new functionality - using the XML formatting language - onto an older, print-based system. So once you start using the system, you may find that things don’t work quite as smoothly as you expected.
Thunderhead NOW was the first solution in the industry to be based fully on XML. The flexibility that XML gives isn’t a bolt-on for us; it’s the system’s heart and soul.
Why does this matter to you? Well, our revolutionary system allows us to separate content from presentation. So you can create content - text and graphics - and manage it in once place, and then feed it into whichever channel you wish, without having to recreate it or worry about reformatting it.
What Does It Mean for Your Organization?
It’s easiest to show how Thunderhead NOW's Dynamic Templates work for your organization by using an example.
Say you’re an insurance company. You spend a lot of time and effort creating beautifully designed policy documents. Then you develop a web-based self-service system. And you have to start again, creating policy documents that will work online. Then when someone suggests delivering policy documents by email, the whole process begins yet again. Each time you’re dealing with different software, different capabilities - maybe even different companies. And then when you need to change details - maybe following a regulatory mandate - you have to ensure the change is made in three different places.
With Thunderhead NOW, you create that content once. And that’s it. Once it’s in the system, it can be delivered by whichever channel you choose - in print, by email, through the web, even by interactive TV. When it needs to change, you change it once, in one place, and NOW automatically formats the message to suit.
Thunderhead NOW allows a single template to produce properly formatted, highly personalized content for literally any delivery channel, including:
Archive (.PDF)
Email
Fax
Print
SMS
Web (HTML)
And, of course, XML
This is why Thunderhead NOW is the industry's first truly multi-channel communications solution.
Making the Most of Your Content
Thunderhead NOW allows you to keep track of content, and re-use it where necessary. All of your content is stored in our central NOW Object Repository. This gives all your users easy access to communications past and present. They can check content, review and change it - but also share it between communications. So you won’t end up with multiple, slightly different versions of each message, which can lead to consistency and accuracy problems and maintenance headaches.
Very Real Business Benefits
Our clients have found that they can reduce the number of communications in their system by as much as 80%, in some cases even more. Instead of creating and recreating communications time after time, Thunderhead NOW streamlines your processes. With content in one place, and communications controlled from a single point, you’ll become more efficient and save money too.
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