Design Made Simple - the Business Content Studio

Most IT solution vendors will claim that their systems are easy to use. But with Thunderhead NOW it’s true: our interactive NOW Content Studio was designed right from the start to be genuinely simple and straightforward. With this in mind, we’ve kept document creation and data management entirely separate.

The job of crafting campaigns, drafting letters or emails and setting up templates rests with your business users while your IT department can get on with sorting out the data.

This division of labor means that your marketing or customer services people don’t need to worry about how to import or format customer information. Meanwhile, your IT professionals can concentrate on data management and control. So everyone does what they’re best at.

Easy Content Creation

The Business Content Studio makes creating powerful content easy. We’ve made every step of the process straightforward - from setting up new templates and messages, to importing customer data, through to getting your communications out. And as you won’t need to call the IT department for help every time, you’ll save both time and money on every campaign.

With the Business Content Studio you can:

• Quickly and easily create and maintain the contents of business documents and correspondence.

• Design communication templates that work with every channel - email, SMS, letters and even interactive TV.

• Set rules to target particular communications. For example, you can quickly and easily set up a an email to all customers who bought travel insurance last month, or send a letter to all customers who haven’t renewed their magazine subscription.

• Drag and drop data elements into business communications, so it’s simple and intuitive to choose the segments you need.

• Store previous content and templates for future use, so you don’t need to re-write from scratch each time.