PRODUCTS

Upgrading to the latest version of a new software system can all too often bring a host of headaches and operational risks.

That’s why we developed Thunderhead NOW from the ground up so that you can rapidly take advantage of any new innovations in our platform, without the upgrade trauma.

Competing systems have evolved over time and are based on a patchwork of proprietary legacy technologies. By contrast, Thunderhead is purpose-built on open-standards for high performance customer communications.

It means that when we add new functionality to enhance our platform, our customers can seamlessly upgrade to the latest release without the cost, complexity and risks involved in redefining file formats and database structures or converting content.

Different by Design

Our approach reduces the impact of upgrading to new versions. This is because Thunderhead:

Was designed for multi-channel: While our rivals face the complexity of extending their legacy technologies beyond print, right from the outset Thunderhead NOW was developed as a single platform capable of supporting all communication channels.

Has an extensible content management system: Our underlying database structure is extensible reducing the need for extensive changes that require content migration.

Supports open standards: Following industry supported open-standards ensures stability in the underlying file structures, reducing the impact of any migration on the platform.

Offers native support for XML: Using a standards-based approach eliminates the need for custom data handling that would require reprogramming with new releases.

For proof that Thunderhead is easier to upgrade, ask our customers: 100% are on the current technology base – with the majority on the latest version, or one version prior.