Consumer Privacy
You want to provide customers with highly personalized services, products and offers, increasingly in real-time context-sensitive situations. At the same time, you must respect and protect their individual personal data rights and security.
Overview
It's a challenge that requires a true enterprise-level approach to multi-channel customer communications.
Here's how Thunderhead NOW can help
- Enables the individual preferences of each customer to be evaluated and used to control, from one point, how data and content is used in communications regardless of delivery channel, device or format
- Precise rules-based control of data and content can be applied at any addressable level of granularity
- Automated enforcement of compliance rules with integrated exception handling
- Business users design templates and have full visibility of data elements used in communications
- Real-time control, providing safety and assurance of compliance