Cross-sell and Up-sell

The more you know about a customer, the easier it is to tailor communications to meet his or her exact needs. And the better the targeting – of offer and channel – the more profitable the outcome. So far, so obvious; but how?

Overview

Unique to Thunderhead, the Context Engine captures both the content and context of all communications generated by Thunderhead NOW. So you can use your customer's contact history to intelligently shape future communications, enabling an whole new level of personalization and relevance.

Here's how Thunderhead NOW can help create cross- and up-sell opportunities:

  • Deliver a service experience more in tune with specific customer needs – personalized communications, not mass-market offers
  • Manage your communications across all channels – from print and web to email and mobile – using one, integrated software platform
  • Increase revenue opportunities through better targeting and tailoring of new product offers
  • Context Engine interacts with Thunderhead NOW in real-time, to dynamically reference previous communications
  • Helps manage complex campaigns and promotions across multiple communications and channels

Case studies, video, downloads

Thunderhead was the only solution to fully meet all of AMP's requirements as well as offering much greater business control over the generation and management of its customer documents. Moreover, AMP was impressed with the future potential not only of the Thunderhead product but also of the company itself.AMP
Press Release, New Partner, Wealth Management - AMP deepens relationships with customers to drive customer advocacy
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Thunderhead has enabled Saga to transfer control of the document generation lifecycle from IT to non-technical business users and marketing staff, who can create complex, personalized document applications quickly through an intuitive interface.Saga
Press Release, New Partner, Insurance - Developing a one-to-one relationship with insurance customers
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