Multi-channel Communications

The way customers interact with organizations has changed. They want communication on their terms, in their channel of choice - not yours.

Overview

Our innovative business user-driven software, Thunderhead NOW, delivers new levels of personalization, context and compliance with true multi-channel capability – the right information, to the right person, at the right time, in the right format.

  • A seamless, multi-channel experience
  • A single platform for all your customer communications
  • Reuse and repurpose content in a dynamic, controlled manner across any channel, ensuring brand consistency
  • Maintain a single customer view and develop richer, more relevant communications
  • Maximize the potential offered by new communications channels – bringing you closer to your customers
  • Lower the cost and environmental impact of customer communication

Multi-channel vs. multiple channels

Many marketers don't fully appreciate what 'multichannel' means to customers. Organizations may have multiple channels to serve their customers – and may send messages via direct mail, email, mobile, and social – but that doesn't make them multi-channel. Interacting through multiple channels is not enough.

True multi-channel means using all channels seamlessly in one platform to create a multithreaded dialogue that matches customers' behaviours across channels.

Applications

Supported channels

  • Print
  • Email
  • Web
  • Fax
  • SMS
  • Mobile
  • Social networking sites
  • RSS/ATOM
  • VoiceXML

Case studies, video, downloads

Using Thunderhead NOW, the AA is producing highly customised customer documentation more efficiently and cost-effectively.The AA
Press Release, New Partner, Insurance - The AA moves towards greater personalization and multi-channel support in customer communications
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Thunderhead was the only solution to fully meet all of AMP's requirements as well as offering much greater business control over the generation and management of its customer documents. Moreover, AMP was impressed with the future potential not only of the Thunderhead product but also of the company itself.AMP
Press Release, New Partner, Wealth Management - AMP deepens relationships with customers to drive customer advocacy
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Thunderhead’s NOW solution was selected to support the enablement and execution of Indiana Farm Bureau Insurance’s strategy.Indiana Farm Bureau
Press Release, New Partner, Insurance - Indiana Farm Bureau speeds time to market and improves customer relations
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After reviewing a number of document generation solutions, Globus chose the Thunderhead NOW enterprise communication platform to replace its legacy system, streamline processes and bring a new approach to creating and delivering travel booklets.Globus
Press Release, New Partner, Travel Provider - Tour provider reduces costs and improves service with modern travel document production
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Allianz chose Thunderhead NOW to meet its enterprise communication needs for a host of reasons, in particular the platform’s flexibility and ability to support multiple output channels. Thunderhead’s unique “dynamic templating” approach separates document content from associated formatting and business rules, so Allianz can more rapidly create channel-agnostic templates to launch its new brands. Content can also be shared across brands, reducing the need for duplication.Allianz
Press Release, New Partner, Insurance - Allianz streamlines life product launch with private labelling brand support
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