Personalization

The way your customers see you is increasingly determined by what they see from you.

Overview

Accurate, relevant communications can become a competitive advantage, creating intimacy and producing greater lifetime value.

Personalization is the key, driven by data intelligence and the ability to deliver across all communication channels – print, mobile, email, web and more – according to customer preference.

By maintaining a history of all customer conversations, Thunderhead NOW helps you create a truly personal experience based on past communications.

Enabling AMP to communicate with customers across the channels they prefer.

"Using Thunderhead, we can extend customer service to communications by giving customers what they want, when they want and how they want it."

Upgrading the quality and relevance of communications at Saga.

"Saga customer loyalty is high. With Thunderhead, we can build on this customer loyalty by being able to treat every one of our customers as an individual."

Applications

  • Make every interaction relevant and personal
  • Maximize retention
  • Reinforce loyalty
  • Create genuine customer intimacy
  • Enable cross- and up-selling

Case studies, video, downloads

Using Thunderhead NOW, the AA is producing highly customised customer documentation more efficiently and cost-effectively.The AA
Press Release, New Partner, Insurance - The AA moves towards greater personalization and multi-channel support in customer communications
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Thunderhead NOW was viewed as the solution best placed to meet Denplan’s requirements based on its demonstrated ease of use, proven ability to support multi-channel communications and flexibility in personalising customer correspondence.Denplan
Press Release, New Partner, Insurance - Dental insurance provider improves efficiency and customer engagement
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After a detailed evaluation of the offerings in the market, Origen selected Thunderhead's Enterprise Communications Platform as the most suitable solution for its requirements.Origen
Press Release, New Partner, Banking - Origen Financial speeds ability to deliver new products to market and service customer base more efficiently
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