The Championship starts today at the All England Lawn Tennis Club, Wimbledon SW19. If you’ve ever been you’ll know the complex of buildings above the ground hide a labyrinth below the ground. You’ll also know how easy it is to get lost in the hidden maze of inter-connecting tunnels, without signs, information or helpful guides.

Irrespective of which channel customers are interacting with your brand, whether it’s a call centre, on the web, mobile, or a digital assistant, consumers’ relationships with brands continue to evolve. People are finding faster and more efficient ways to get things done. As a result, brands are no longer competing with other brands in their category. They’re now competing with the best experience a customer has ever had.

As Wimbledon 2017 starts today, here are the four areas brands should invest in to improve relationships with customers. Follow these directions to become a Championship winning brand lifting the silverware:

  1. Forty-Love: Help me faster

Consumers are shifting their thinking from “Who does it best?” to “Who does it best, now?”

53% of people will abandon a (mobile) site if it takes more than 3 seconds to load.

  1. Set- Point: Know me better

Consumers want to be served relevant experiences—regardless of context, device, or channel.

63% of people expect brands to use their purchase history to provide them with personalised experiences.

  1. Match Point: Consistency counts for me, everywhere

Consumers expect seamless experiences every time they interact with a brand.

62% of people expect brands to deliver a consistent experience (whereas only 42% think most brands do).

  1. Championship Point: I’ll sell your brand for you for free

When your customers like you, they become advocates of your brand will recommend you to their friends, for free.

89% of people are likely to recommend a brand after a positive experience (on mobile)

Follow these four ways to build customer relationships and you’ll beat your competitors, game set and match.

Get Started With Customer Engagement – The Easy Way

To help you get started on the road to being a championship winning brand download our free guide to getting started with customer engagement today.

Source:

Think With Google

https://www.thinkwithgoogle.com/data-collections/brands-improve-user-experience-on-mobile/

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