Generali Chooses Thunderhead to Boost Customer Engagement

Thunderhead’s ONE Engagement Hub chosen by leading insurance provider, Generali Netherlands, to transform customer engagement strategy


2nd August 2016, London and Amsterdam – Thunderhead today announces that Generali Netherlands have selected their ground-breaking enterprise customer engagement solution, the ONE Engagement Hub to transform their customer journeys and build meaningful relationships with their customers. The third largest insurance company worldwide and founded 185 years ago, Generali provides a broad range of insurance products, from property and casualty to specialty lines protection, employee benefits and global assistance services.  The ONE Engagement Hub is a light-touch cloud solution that enables businesses to engage with each customer across any and all touchpoints, making it possible for organisations to provide a completely seamless experience throughout each unique customer journey.

With the ONE Engagement Hub, Generali will be able to see and understand customer behaviour in real-time. ONE uses this insight to deliver personalised, relevant, and consistent conversations at every interaction, online and offline. By meeting their individual needs at every step in the customer journey, ONE will help Generali build stronger and longer-lasting relationships with its customers, driving revenue growth, brand loyalty and advocacy.

“The ONE Engagement Hub allows us to transform the relationships we have with our customers,” said Rik Schneiders, Manager at Generali Netherlands. “By enabling us to visualise the individual journeys of our customers in real-time, we can work across our different departments to focus on each customer and their specific needs from an outside-in perspective. We pride ourselves on providing exemplary customer service, and ONE will enable us to provide true customer engagement in the digital era.”

“We’re extremely pleased to be working with Generali to deliver customer engagement. ONE allows brands to connect with individuals in a human way through on-going conversations and value-driven relationships,” said Glen Manchester, founder and CEO at Thunderhead. “Generali already works hard to put the customer first and we are very proud to work with them as they lead the way in the insurance industry and truly focus on the customer. Thanks to ONE they can now ensure that every conversation with a customer is seamless regardless of the channel or touchpoint – and most importantly delivers value.”


About Generali Nederland

Generali is an insurance company with a long history in the Netherlands: 140 years of stability, reliability and personal attention to our customers. We provide non-life as well as life insurances for individuals, entrepreneurs and organizations. The success of our organization is determined by our 400+ motivated and skilled employees. Generali is an independent insurer within the international Generali Group.

For more information about Generali Nederland visit


About Thunderhead

Customers don’t talk to you because they like you, they talk to you because they need something; they need it now and on the platform that suits them.

At Thunderhead we join up web, mobile, high street and contact centre customer experiences, connecting them with your existing CRM system giving you a multi-dimensional view of your customers.

Our intuitive ONE Engagement Hub allows you to act on the right customer need at the right time. For the first time, customer relationships can be effectively managed at scale.

Now you can interact with customers as individuals. Effortless engagement just got personal.

For more information about Thunderhead visit

Press contact:

Hattie Thorpe-Gunner, GingerMay PR


Tel: +44 (0) 203 642 1124