Thunderhead experiences exponential growth, as brands move to engagement-led marketing
Wednesday 24th April, London – Thunderhead, the global leader in technology for Customer Engagement, Journey Orchestration and Intent Analytics, announces that it is experiencing exponential growth, with its business tripling over the last 12 months as brands grapple with the challenges of digital transformation. The company reported an impressive threefold increase in both the number of clients and annual recurring revenues, as well as much larger deal sizes as global B2C and B2B brands embrace Thunderhead’s technology.
To support this rapid growth, and a number of significant new agency partnerships, Thunderhead has increased its headcount by 40% and expanded its global operations, opening a new data center for APAC and another European office, in Munich.
Thunderhead’s AI-driven ONE Engagement Platform enables Marketers and CX leaders to drive customer engagement at scale in real-time across the complete customer lifecycle – marketing, sales, service and commerce. Advanced journey analytics, real-time decisioning and orchestration, and AI powered audience analytics, enable intent-driven engagement, across every touchpoint throughout each unique customer journey. Thunderhead’s latest innovation, Intent Analyzer, is a unique AI-driven customer intelligence platform empowering marketers with unparalleled real-time access into customer intent and behavior.
Thunderhead’s ONE technology was designed as an intelligent engagement layer that connects and augments a brands existing applications and technology stacks. While brands continue to invest in martech initiatives, such as customer data consolidation and multi-channel campaign management, these fall short in addressing the critical need for brands to be able to have dynamic in-the-moment conversations across all enterprise touchpoints and silos. Journey orchestration and advanced journey analytics are the only way a brand can ensure that customers get just the experience they need whilst delivering the best business outcomes for the brand.
Reflecting its position as a market pioneer and leader, Thunderhead is a named Leader in the Forrester Wave™ report for Journey Orchestration, and is highlighted in the Now Tech: Real-Time Interaction Management, Q1 2019 and Forrester Wave™: Real-Time Interaction Management, Q1 2019. Thunderhead was also named a winner in the industry coveted CRM Watchlist 2019.
Glen Manchester, Thunderhead CEO and founder commented, “A once-in-a-generation transformational shift is playing out as brands, across all industry sectors, shift from the outdated inside-out siloed approaches that consumers increasingly dislike and distrust, to customer-centric engagement powered by closed-loop conversations and journey orchestration. We are reaping the benefits of being the pioneer of cloud technology for engagement and journey orchestration, and have become the industry benchmark. Together with our partners we are continuing to scale our organization to help our clients master this transformational opportunity.”