easyHotel have selected ONE to improve their customer journeys and drive engagement across their expanding EMEA hotel network
London, 10 June 2016 – Thunderhead has today announced that easyHotel have selected their leading enterprise customer engagement solution, the ONE Engagement Hub, to transform their customer journeys across their EMEA hotel network. easyHotel are a well known and established hotel group offering simple, comfortable and convienient rooms in city locations. The ONE Engagement Hub is a technology solution that enables businesses to converse with each customer with an intelligent voice across any and all touchpoints, providing a completely seamless experience throughout each unique customer journey.
ONE was selected by easyHotel because of its ability to provide a complete view of their customers journey across every touchpoint. Its simple integration with all customer facing systems and existing technology has allowed easyHotel to deploy the solution quickly and start improving their digital conversations, delivering personalised interactions throughout the entire customer journey.
As a light-touch cloud solution, ONE listens and learns from every customer interaction, turning this into actionable journey insights. The ONE Engagement Hub will allow easyHotel to know and understand their customer’s behaviour across digital and physical channels and improve individual customer journeys to ensure they build engagement with their customers. The Thunderhead cross-industry engagement team will work closely with easyHotel in the initial phases providing expert advice and insight to further enable their customer engagement strategy.
“ONE is a truly ground-breaking solution for customer engagement. It has already allowed us to understand our customer’s behaviour before they make a booking with one of our hotels,” said Guy Parsons, CEO at easyHotel. “We are able to tailor the customer journey to ensure each customer is dealt with as an individual receiving relevant and timely information from us to help them confirm their booking. We’re committed to improve the customer journey by personalizing the experience across our hotel network and look forward to working with the team at Thunderhead.”
Glen Manchester, founder and CEO at Thunderhead said, “We’re thrilled to be working with easyHotel to enable their customer engagement strategy. We believe brands should humanise the relationships they have with their customers – ONE allows brands to easily have a conversation with the individual, to deliver a value-driven relationship. easyHotel’s focus on their customers puts them at the forefront of a competitive industry and we’re proud to be working alongside them.”
easyHotel is the owner, developer, operator and franchisor of branded hotels. Its strategy is to target the “super budget” segment of the hotel industry by marketing “clean, comfortable and safe” hotel rooms to its customers. easyHotel currently has three owned hotels comprising 390 rooms, and a further 18 franchised hotels with 1,490 rooms.
Owned hotels: Old Street (London), Glasgow, Croydon
Franchise locations: Bulgaria (Sofia), Czech Republic (Prague), Germany (Berlin, Frankfurt), Hungary (Budapest), The Netherlands (Amsterdam, Rotterdam, The Hague), Switzerland (Basel, Zurich), UAE (Dubai), UK (Edinburgh, London)
Customers don’t talk to you because they like you, they talk to you because they need something; they need it now and on the platform that suits them.
At Thunderhead we join up web, mobile, high street and contact centre customer experiences, connecting them with your existing CRM system giving you a multi-dimensional view of your customers.
Our intuitive ONE Engagement Hub allows you to act on the right customer need at the right time. For the first time, customer relationships can be effectively managed at scale.
Now you can interact with customers as individuals. Effortless engagement just got personal.