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“My dear girl, there are some things that just aren’t done, such as drinking Dom Perignon ’53 above the temperature of 38 degrees Fahrenheit. That’s as bad as listening to the Beatles without earmuffs!” Goldfinger, 1964
The other is forcing ads on your customers. It’s just not cricket.
Ad Blocking is your customers telling you they’re muting you. Instead of adding value you’ve made them put their hands over their ears and run for the hills. We’d put it all on the red that that isn’t what you want.
Instead of thinking about the next ad campaign try to think about having conversations with your customers. Real conversations, like they’re in the room with you now. Conversations based on every interaction your customer has with your brand. And a conversation which with every sentence adds value and makes them feel rewarded for bothering to talk to you. Listen to what your customer is telling you about themselves – then give them what they want and use that insight to guide what you say next.
Tim Armstrong said at Advertising Week: “in the future the disruptor will be some company that figures out how to do advertising differently…We’re all going to live in an invisible prison if we think ads are going to stay the way they are today.
Only when you stop worrying about ads – and Ad Blocking – are you really ready to crack open the Dom. And when you do, we’ll be there right with you – but only if you’re serving it to our preferred 38 degrees Fahrenheit.
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