CAMPAIGN SUPERNOVA

A guide to the next generation of campaigns

It's nothing personal. Running a marketing campaign in today's world is a tough gig. Your customers are more demanding than ever and you have to think about an ever-increasing number of touchpoints. Your customers are getting quite adept at - and pretty tired of - dodging a galaxy of irrelevant clap-trap.

It’s time to get personal with your next campaign and to treat your customers as they truly deserve.

Get the guide, learn how to create a Campaign Supernova.

Download The Guide

Make your next Campaign a Supernova

Here’s the thing. Only by thinking beyond static, siloed and process driven campaigns can you truly engage with your customers and see better results. Look at your customers through the lens of the journey. This real-time, omni-channel view allows your campaign decisioning to be context-driven, paving the way for more personal and relevant campaigns. Why? Because customers are the brightest stars. Thunderhead’s ONE Engagement Hub will supercharge your campaign to a Supernova, here’s how:

GET REAL-TIME

Understand, deliver and take action in-flight based on what you know about an individual customer and their current journey with your brand. If you can’t take action in real time, you can’t meet your customers ever-changing needs.

ONE enables you to…

…deliver the next-best actions or conversations at scale and in-the-moment, coordinating messages and interactions across online and offline channels to optimise each individual interaction. In real-time.

BE CONTEXT-DRIVEN

Listen across your channels and understand your prospects’ and customers’ behaviour based on their holistic activity with your brand, and their intent at that moment. Context is your key to supercharging your campaigns.

ONE enables you to…

Look at your customers through the lens of their journey and bring to bear everything you know about them to personalise interactions, move them from irrelevant to relevant campaigns, suppress them from campaigns, and build new customer-centric campaigns

GO OMNI-CHANNEL

You'll be able to connect the dots across channels to identify your customer constellations and deliver a seamless and consistent flow of experiences for your customer throughout your campaign.

ONE enables you to…

Access an omni-channel view and approach your campaigns from the perspective of the entire customer journey. Customers don’t think in channels, businesses do. Think big and don’t think in terms of channels.





MAKE YOUR
CAMPAIGNS SHINE

Your Campaign Supernova will radiate value, here’s how it’ll shine:

INCREASED REVENUE
As your campaigns become more relevant and personal to your customers, you’ll achieve deeper levels of personalisation and land astronomical results. See your revenue rocket.

INCREASE BRAND LOYALTY & TRUST
Your campaigns will build long-term loyalty and develop relationships based on mutual value and trust. See your retention rates soar. After all, customers are star dust.

REDUCTION OF COST
By honing in on insight-driven campaigns, you will drive marketing efficiencies and reap the rewards. Less really is more.

Campaign Supernova Webinar

Friday December 15th, 1-2pm EST.

Join us and the American Marketing Association in this live webinar and discover how real-time, omni-channel, journey insight can supercharge your next campaign.

Register now on the AMA website.

IN A CAMPAIGN SUPERNOVA NEXT GENERATION CAMPAIGNS ARE HERE

Read this blog to find out what a supercharged marketing campaign supernova is and why you need to make your next marketing campaign a Supernova.

If that hasn't
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