Upgrading Interaction Studio to Thunderhead

Thunderhead can transform your Salesforce Marketing Cloud deployment with full journey orchestration and analytics

If you’re using Interaction Studio today, chances are you’ll be aware that Thunderhead has been the power behind it. Interaction Studio for Salesforce utilizes some of the features of the Thunderhead ONE Platform. The good news is that it’s now possible for you to access Thunderhead ONE directly and take full advantage of our journey orchestration, analytics and real-time interaction management (RTIM) capabilities to upgrade your Salesforce deployment.

Introducing the ONE Platform

We’re a recognized leader in the Forrester Waves for Customer Journey Orchestration and Visioning and a CRM Watchlist Winner with Distinction.

Integrating with your Salesforce products, and any other platforms and systems, Thunderhead’s real-time journey-based analytics, decisioning and orchestration significantly enhances Salesforce technology. This allows you to deliver the most relevant conversation to your customers, whenever and wherever they interact and across all departments, including sales, service, marketing and e-commerce.

Move beyond Personalization to Individualization

Unlike traditional Personalization and Recommendation Engines built to focus on products, Thunderhead has been purpose-built for one-to-one engagement across all channels and touchpoints.

This goes beyond personalization, to individualization: informed by journey insight and real-time context, and focusing on moments-based marketing and journey-based orchestration.

Working with Thunderhead

Not only is it quick and easy to integrate with us thanks to our out-of-the-box Salesforce integrations, but we’re also fully ISO, SOC and HIPAA certified, complying with even the most stringent levels of security requirements.

You can then access the enhanced capabilities of Thunderhead, including ThunderBay. This is our ground-breaking analytics platform, providing greater insights by understanding the customer journeys, and automating ongoing audiences to fuel your marketing campaigns.

ThunderBay: AI Powered Analytics & Orchestration

ThunderBay harnesses the power of AI to automate the analysis of billions of individual customer journeys. Based on real-time customer journey behavior and insight, it will then build audiences, data sets and predictive models.

For example, ask ThunderBay to show you the common journeys originating from customers’ responses to paid media, who then drop off after adding the product to their basket. ThunderBay will show you which channels the audience interacts with, where they switch channels, where they become dormant, and the key moments with a higher drop-out probability. The result is an ongoing audience of similar customer journeys that is activated in real-time across all channels, ensuring an individualized experience wherever they interact with your brand.

It’s Easy to Upgrade

Upgrading to Thunderhead from Interaction Studio is simple. Our Support and Customer Success teams are on hand to support you in making a very easy transition.

Watch the Webinar!

If you’re interested in hearing more, we’ve just published our latest webinar.
Tune in to hear why Journey Orchestration with RTIM is the future of personalization.
We’ll also share how our clients switched to unlock greater ROI with Thunderhead ONE.