Thunderhead expands omni-channel cloud engagement with latest ONE Engagement Hub innovation
ONE Engagement Hub enhanced with high performance bulk generation capabilities in the cloud for on-demand and interactive, transaction-driven customer communications
LONDON – July 3rd 2014 – Thunderhead, a leader in enterprise solutions for customer engagement, has today announced the release of its bulk generation capability for high-volume customer communications as an integrated component of its ONE Engagement Hub.
In another industry first, Thunderhead enables CMOs and leaders of customer experience and customer service in enterprises to connect real-time adaptive digital conversations and bulk content (e.g. print or email) in context, and all managed from the cloud.
Organizations that rely on delivering millions of outbound communications each month to their customers need to join up these interactions as part of the overall customer journey, ensuring that every customer conversation, whether service or marketing, contributes to increasing customer engagement, driving increased retention and lifetime value. The bulk generation capability from Thunderhead’s ONE Engagement Hub not only enables these large volumes of personalized communications to be assembled but also connected with real-time customer data across all touchpoints to deliver a seamless, omni-channel customer experience as part of a connected customer journey.
With this expanded capability, customers that require high-volume email and print capability can now transform their traditional on-premise customer communications management (CCM) function into a customer engagement strategy that contributes to top-line revenue growth. What’s more they benefit from the speed of deployment and the strategic flexibility of the cloud.
Danny Rippon, Chief Solutions Officer, Thunderhead, today commented: “This enhancement to our ONE Engagement Hub continues our commitment to our customers to provide them with the most advanced capabilities to manage every customer touchpoint, regardless of the media used, building engagement and driving measureable business outcomes. True engagement mandates the ability to handle communications at scale across the entire customer journey, from interactive, real-time conversations on digital devices to static but information-rich documents. The ONE Engagement Hub enables businesses to easily integrate touchpoints so every conversation with a customer is joined up and incremental, and delivers value both to the customer and to the business.”
As an acknowledged pioneer of customer engagement solutions Thunderhead has recognized that customer communications are increasingly taking place in real-time with a need for context and adaptive insights. The ONE Engagement Hub is the solution that enables businesses to connect today’s complex customer engagement landscape across every customer touchpoint (e.g. mobile, social, web, email, print, contact center) and deliver a seamlessly connected customer experience. With the ONE Engagement Hub businesses are realizing value faster, increasing revenue and improving customer loyalty.