Thunderhead reveals the next generation of customer engagement with the launch of its ONE Engagement Hub

Thunderhead unveils groundbreaking evolution in customer relationship and journey management, while redefining the customer engagement agenda

ORLANDO, FLORIDA – May 19th, 2014 –Thunderhead, a leader in enterprise solutions for customer experience and customer engagement, today announced the launch of its SaaS-based ONE Engagement Hub, which enables brands to successfully create and sustain long-term, value-driven customer relationships, increase consumer loyalty and, ultimately, build true customer engagement.

Powered by customer knowledge, context and journey behavior, the game-changing ONE Engagement Hub offers a suite of solutions that enable service, sales and marketing teams to deliver highly personalized and relevant customer experiences across all touchpoints, driving customer advocacy, through a revolutionary new approach to designing, visualizing and deploying actionable customer journeys.

The ONE Engagement Hub builds on Thunderhead’s commitment to redefining the customer engagement agenda, providing a strategic basis to an omni-channel approach to managing customer journeys, whether digital (mobile, web, social) or offline (such as call center and print).

Julius Christmas, IT Director, Acromas Holdings, parent company of the Saga Group, said: “Customers’ expectations have changed, which has really impacted buying behaviour across the entire customer journey. The customer now communicates with a business as they want. Businesses must learn to understand each customer and respond accordingly.

As an organisation we looked at many options but it soon became clear that Thunderhead’s ONE Engagement Hub was unique in the market. We needed a solution that really enabled us to interact with our loyal customer-base, on their terms, which requires full visibility across the entire customer journey and nothing else came close.”

Devised following extensive research, the ONE Engagement Hub is based on Thunderhead’s Engagement 3.0 model, a fresh approach to understanding customer engagement, backed by customer research of over 6,000 consumers, globally, and interviews with senior customer strategy leaders, including C-suite executives, from leading businesses.

“We are delighted to be launching the ONE Engagement Hub at the Gartner Customer 360 Summit,” said Glen Manchester, CEO, Thunderhead. “The strong alignment between the themes of the conference and our Engagement 3.0 model provides a perfect setting for the launch, and sharing our vision for journeys, engagement and the relationship-driven enterprise.”

Thunderhead will be attending Gartner Customer 360 Summit, based at booth 302. Come see us for a demo of our ONE solutions and a more in-depth view into our unique approach to customer engagement.

About Thunderhead

Thunderhead provides a range of powerful SaaS solutions from its ONE Engagement Hub.

The ONE Engagement Hub ties together customer insight, context and journey behavior and uses these to inform interactions with customers and partners across all touchpoints.

We make it easy for customer-facing teams to design and deploy great customer journeys based on rich insight and through value-driven interactions that lead to long-term engagement.

The result is that businesses have more power to drive revenue, brand strength and differentiation by going beyond isolated interactions to create the rich customer relationships that great businesses are built on. Thunderhead serves its global customer base from offices located in North America, Europe and Asia-Pacific.



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