Energy companies are under pressure from aggregators, sprightly young businesses, and (thanks to technical and product innovations) ever-rising customer expectations. This increases the need to restore trust and differentiate through significantly improved customer service and diversified product offerings.
Satisfying customers at scale needs a cross-channel understanding of individual customers, from their motivations to their behavior. While this might sound tricky, it needn’t be: we’ve got your back.
Thunderhead’s ONE Engagement Hub Can Help:
We’re helping Energy companies connect, understand and act upon customer insight – across brands, channels and touchpoints - to deliver the very best customer experiences.
ONE can identify and respond to opportunities (or pain-points) ahead of time: whether that’s bill shock, a cross-sell opportunity, reducing ‘cost to serve’, or minimizing the risk of switching.
Understand your customers’ true intentions
Eliminate guesswork as you understand actual customer journeys, not idealized ones…
Capture every single signal across all channels and touchpoints, producing real-time context to help understand, prioritize and direct successful journeys.
- Visualize a single view of the customer journey and behavior with deep level insights
- An engagement layer over current systems to unify across every channel and touchpoints
- Shift to an intent-driven customer-centric strategy.
Take the right action, at the right time
Respond in real time to support millions of seamless intent-driven journeys across billions of touchpoints. Take the right action at the right time with in-the-moment orchestration.
- Understand ‘intent’ every time a customer interacts with your brand
- In the moment orchestration – decisioning built on journeys
- Truly omnichannel (from website to call center).
Super fast impact on the business
Get up and running quickly and simply with remarkable time to value.
ONE integrates easily with your existing investments and there’s no infrastructure setup or specialized expertise. Designed for business stakeholders, Thunderhead is easy and intuitive to use.
- Simplicity and speed
- Low barriers to implementation
- Real-time, customer-centric journey orchestration
- Personalization based on the journey that means the brand is always relevant.
What’s the value of transforming customer relationships?
REDUCE COST TO SERVE
Whether the solution lies in reducing deflections to our call center, lowering acquisition costs, increasing digital adoption, or improving conversion, we are adept at reducing servicing costs.
Designed around each individual customer, these end-to-end journeys reaffirm brand values with every interaction. The improved experience reduces a reliance on aggregators, improving efficiency in conversion and onboarding processes.
ENGAGE YOUR CUSTOMERS
For Energy providers, the engagement that follows will have a significant impact on NPS, brand trust scores and importantly, loyalty. ONE identifies and acts on customers’ ‘signals’, taking autonomous action to maintain engagement.
Thunderhead and The Energy Supplier
In an era of ever-easier switching, energy suppliers have a huge issue in the battle to keep customers and build loyalty. This was the exact problem facing one of the biggest energy suppliers in Europe. A radical change was needed to address the crisis head on. Read this Customer Story to find out how Thunderhead's ONE Engagement Hub helped them to achieve that.
HOW ONE HELPS ENERGY
The Energy sector is evolving fast.
Change brings opportunity, so these are exciting times...
Behold: Six ways Thunderhead ONE is helping Energy brands solve hairy business challenges.
ONE for Energy
Find out exactly how the ONE Engagement Hub can help Energy suppliers to tackle the challenges they're facing. Use the ONE Engagement Hub technology to power up customer relationships, tackle customer churn, increase loyalty, and build long-term value.
Energy Brands Get Smart On The Smart Meter Opportunity
Smart Meters are offering UK Energy brands the opportunity to improve customer engagement and relationships by putting control back in the hands of the customer. Smart Meters are a catalyst on the journey from being an Energy provider to a consumer ‘lifestyle enabler’. This blog covers the win-win Smart Meters mean for customer-centric Energy businesses.
ENGAGING WITH ENERGY CUSTOMERS TO DRIVE GROWTH PART ONE: FROM DRAIN TO RADIATOR
First blog on engaging with Energy customers to drive growth, about improving Customer Engagement to convert Energy customers from being drains to radiators (true brand advocates)...
PART TWO: FIVE PRACTICAL STEPS TO IMPROVE CUSTOMER ENGAGEMENT
Part 2 in the series of Engaging with Energy customers to drive growth, read this blog on five practical steps for Energy brands to improve Customer Engagement...