Brand Loyalty

The numerous auto brands, coupled to purchase and lease options, mean creating and maintaining customer lifetime value is key in the automotive industry.

Imagine arming your direct showroom and dealership sales teams with a complete picture of a customer’s car buying journey, an engine of insight and knowledge made available to them the moment a customer walks through the door or visits your website.

Shared Insight Is Key…

Shared insight between manufacturer and dealership is key; with only one chance to establish a relevant and engaging conversation, understanding exactly what a customer wants from the get-go is vital. But when you consider the dealership in the context of the car-buyers’ complete customer journey, the dealership is simply another touchpoint. It’s an important one, but only one in a long list that will include websites, mobile apps, emails, call centres, brochures and SMS.

THUNDERHEAD’S ONE ENGAGEMENT HUB CAN HELP:

Recognising customers online and offline allows auto brands to interact with their customers consistently, to give a personalized experience, no matter the channel.

Here’s where ONE slips into gear and improves your ability to understand each individual customer. Our solution sits across the systems of record you already rely on, and despite them not being designed with the omni-channel customer journey in mind, our engagement layer will unify all of your systems, helping your sales, service and marketing teams gain a holistic view of each and every customer to deliver consistent, valuable conversations every time.

ALWAYS KNOW YOUR CUSTOMER’S INTENT

Whether your customers are looking for a high value quality service, need to trust in your integrity, if they're seeking value and a competitive price, if they value expert advice, or whether they're more interested in personalized services and avoiding speaking to agents - you always need to know what your customers need.

With ONE…

You need never miss a single signal, capturing customer behaviours across all channels and touchpoints at every moment, online and offline - generating powerful real-time context that brings your customer data to life. Eliminate guesswork as you understand actual customer journeys, not idealized ones.

TAKE THE RIGHT ACTION AT THE RIGHT TIME

Listen everywhere and respond in real time to support millions of seamless intent-driven journeys across billions of moments and all touchpoints. Now you can take the right action at the right time with in-the-moment orchestration.

With ONE...

  • Understand intent every time a customer interacts with your brand.
  • In the moment orchestration – decisioning built on journeys.
  • Truly omnichannel (online and offline).
  • Business user centred customer experience designer – light touch.

GET UP AND RUNNING QUICKLY AND SIMPLY

Get up and running quickly and simply with remarkable time to value. ONE integrates easily with your existing investments and there’s no infrastructure setup or specialized expertise. Designed for business stakeholders, Thunderhead is easy and intuitive to use.

With ONE…

  • Simplicity and speed.
  • Low barriers to implementation.
  • Real-time, customer-centric journey orchestration.
  • Personalisation based on the journey that means the brand is always relevant.





What’s the value
of transforming
customer relationships?

With a new approach you can drive topline growth, reduce cost-to-serve, increase customer loyalty, and ultimately grow customer lifetime value. Who wouldn’t want that?

INCREASED REVENUE
Serve customers more effectively with more relevant and personal experiences. You’ll reap rewards with cross and upsell opportunities as well as acquisition.

INCREASE BRAND LOYALTY & TRUST
You can build long-term loyalty and develop relationships based on mutual value and trust. See your retention rates soar and stop the switch crisis.

REDUCTION OF COST
Cost-to-serve is reduced by understanding intent and acquisition efforts become more successful with personalised next best offers.

 

“Thunderhead’s ONE Engagement Hub allows us to develop a greater understanding of our customers and prospects.”

Aston Martin

Simon Sproule, Vice President and Chief Marketing Officer

ONE for Auto

Read ONE for Auto to find out how Thunderhead’s ONE Engagement Hub will help you drive more meaningful and insightful customer relationships on each and every customer jkourney, helping create a trusted and long lasting customer bond.

Aston Martin Press Release

Find out why this iconic British luxury auto brand selected Thunderhead's ONE Engagement Hub to drive a new era for high performance sports cars. Read the press release...

If that hasn't
tickled your fancy...