Imagine arming your showroom sales team with a complete picture of a customer’s car buying journey, an engine of insight and knowledge made available to them the moment a customer walks through the door.
The dealership is a unique necessity, the best opportunity for a customer to really experience one of life’s larger purchases as well as benefit from the vehicle support offered over time. Shared insight between manufacturer and dealership is key; with only one chance to establish a relevant and engaging conversation, understanding exactly what a customer wants from the get-go is vital.
But when you consider the dealership in the context of the car-buyers’ complete customer journey, the dealership is simply another touchpoint. It’s an important one, but only one in a long list that will include websites, mobile apps, emails, call centres, brochures and SMS.
Here’s where ONE slips into gear and improves your ability to understand each individual customer. Our solution sits across the systems of record you already rely on, and despite them not being designed with the omni-channel customer journey in mind, our engagement layer will unify all of your systems, helping your sales, service and marketing teams gain a holistic view of each and every customer to deliver consistent, valuable conversations every time.
ONE for Auto
Download the ONE for Auto Use Case to find out how ONE can help auto brands improve customer engagement.