Bridge and extend
ONE is built on best of breed technology, supported by an API Framework, Data Adaptors and SDKs. This means that regardless of your tech stack, it can work comfortably with all your internal and external data sources and systems. ONE connects (often disparate) organizational silos, such as marketing, sales, service, ecommerce, and data platforms, fuelling collaboration, insight and co-ordination like never before.
A Few of the connections built into ONE:
THE ONE API FRAMEWORK
The ONE API is built on RESTful web services and accepts JSON requests and responses. This enables you to track customer activity and events that occur beyond the ONE framework. Brands can also use the API to send real-time customer event information into ONE.
ONE DATA ADAPTERS
ONE provides out-of-the-box adapters that pull and push data from and to popular solutions such as Salesforce, Microsoft Dynamics, Microsoft Azure, SugarCRM and SAP (C4C) – as well as standards-based, generic web service adapters. Creating adaptors is easy in ONE; on-demand, these pull customer attributes from external data sources and systems such as CRM solutions.