4 Ways to Build Relationships With Customers

The Championship starts today at the All England Lawn Tennis Club, Wimbledon SW19. If you’ve ever been you’ll know the complex of buildings above the ground hide a labyrinth below the ground. You’ll also know how easy it is to get lost in the hidden maze of inter-connecting tunnels, without signs, information or helpful guides.

Irrespective of which channel customers are interacting with your brand, whether it’s a call centre, on the web, mobile, or a digital assistant, consumers’ relationships with brands continue to evolve. People are finding faster and more efficient ways to get things done. As a result, brands are no longer competing with other brands in their category. They’re now competing with the best experience a customer has ever had.

As Wimbledon 2017 starts today, here are the four areas brands should invest in to improve relationships with customers. Follow these directions to become a Championship winning brand lifting the silverware:

1. Forty-Love: Help me faster

Consumers are shifting their thinking from “Who does it best?” to “Who does it best, now?”

53% of people will abandon a (mobile) site if it takes more than 3 seconds to load.

2. Set- Point: Know me better

Consumers want to be served relevant experiences—regardless of context, device, or channel.

63% of people expect brands to use their purchase history to provide them with personalised experiences.

3. Match Point: Consistency counts for me, everywhere

Consumers expect seamless experiences every time they interact with a brand.

62% of people expect brands to deliver a consistent experience (whereas only 42% think most brands do).

4. Championship Point: I’ll sell your brand for you for free

When your customers like you, they become advocates of your brand will recommend you to their friends, for free.

89% of people are likely to recommend a brand after a positive experience (on mobile)

Follow these four ways to build customer relationships and you’ll beat your competitors, game set and match.

Get Started With Customer Engagement – The Easy Way

To help you get started on the road to being a championship winning brand download our free guide to getting started with customer engagement today.


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