HOW CUSTOMERS LED THE TRANSFORMATION OF A GLOBAL BUSINESS: A BSH HAUSGERÄTE GMBH STORY
To support an ambition “To be the first choice for consumers worldwide”, BSH Hausgeräte GmbH (BSH) – the largest home appliances manufacturer in Europe – knew its business transformation plan needed customers at the very heart.
In this fireside chat, BSH share how it is using customer journey analytics and real-time orchestration to deliver a global plan, and the impact this customer-centric programme has had on global working practices and mindsets.
Rob Coyne, Chief Revenue Officer, Thunderhead
Rob is responsible for Thunderhead’s revenue generation and the global market development strategy, including go-to-market sales, customer service and partner plans.
Mesut Öcalan, Head of Performance Analytics, Global Digital Transition, BSH
Mesut is an integral player in BSH’s global digital transition strategy. He focuses on consumer journey analytics to deliver seamless orchestration in real-time, driving business growth.