Helping a big brand ‘act small’
PageGroup is a global recruitment leader, with four brands and 7,700 staff operating across 35 countries. The business credits much of this success to the old-fashioned nurturing of personal, empathetic relationships between its candidates and clients. But an explosion of digital channels, intermediaries and job boards transformed the industry – and maintaining these relationships in the future would be a complex, yet critical challenge.
The business needed to deliver value by emulating its consultants’ intimacy, empathy and relevance (with which it had earned its incredible success) across all channels, at great scale – and for the long run.