AT&T Webcast: Creating an Omnichannel Experience with Journey Orchestration & Analytics

In this exclusive webcast from Forrester's CX North America virtual summit, AT&T shares how it built a successful omnichannel strategy, secured internal sponsorship and implemented the plan.

CREATING OMNICHANNEL EXPERIENCES AT SCALE WITH JOURNEY ORCHESTRATION | AT&T

The provision of a robust, omnichannel customer experience will be one of the key strategic differentiators that will set companies apart.

Everything will need reimagining in the transformation – Technology, People and Process – to ensure success.

In this webcast, the world’s largest telecommunications company shares how Journey Orchestration and Analytics play a pivotal role in their organizational push for compelling customer experiences and business growth.

Your Speaker:

Sulabh Saxena

Director, Business Digital Experience, Strategy and Innovation

Sulabh leads the overall digital & omnichannel strategy for AT&T Business. Working with cutting-edge technologies including AI, Machine Learning & Robotic Process Automation, he is responsible for developing software platforms and solutions powering effortless customer experiences and driving AT&T’s digital transformation.