‘Engagement 3.0’: The Book on Customer Engagement – download

Our 'Engagement 3.0' report presents industry-leading customer engagement research. Start transforming your customer relationships.

A model for effortless customer engagement and happier customers

This report on customer engagement presents research conducted by Populus and Esteban Kolsky for Thunderhead. It contains recommendations on how to build meaningful customer engagement and drive long-term business values.

● Learn how customers’ behaviour and interactions with the brands and businesses they buy from have changed.
● Identify what is currently undermining your customer relationships.
● Clear guidance and recommendations on how to build your customer engagement strategy for more meaningful relationships with your customers.
● Introduction to the Customer Engagement Framework Model to help you enable customer managed journeys which are powered by actionable journey insights.
● Hear how C+Suite Executives including CMOs feel about customer engagement.

Complete the form below to download your copy of Engagement 3.0.

Engagement for a Changing World

This Research Report is complemented by our “Engagement for a Changing World” Research Study, a paper which goes into more detail on the model for customer engagement.