Our research reveals that two in five consumers would consider switching to another brand after two bad experiences with a retailer. To combat this brands are shifting to engagement-led marketing, based on nurturing relationships with customers – and focusing on lifetime customer value.
Download your copy of the ebook to find out why:
• There’s no ‘third time lucky’ for brands failing at customer experience
• 82% of the dissatisfied consumers vented their frustrations on social media
• 75% believe their expectations have increased in recent years
• A mere 40% believe their experiences are actually improving