Our research reveals that two in five consumers would consider switching to another brand after two bad experiences with a retailer. To combat this brands are shifting to engagement-led marketing, based on nurturing relationships with customers – and focusing on lifetime customer value.
Download your copy of the ebook to find out why:
• There’s no ‘third time lucky’ for brands failing at customer experience
• 82% of the dissatisfied consumers vented their frustrations on social media
• 75% believe their expectations have increased in recent years
• A mere 40% believe their experiences are actually improving
Recommended Reading
What is Customer Journey Orchestration – and why is it getting so much traction?
What is Journey Orchestration – and why has it become so fundamental to customer experience and business growth?
Journey Orchestration: The New Frontier For Customer-Centric Technology
Why Journey Orchestration makes such a deep commercial impact – and how to get it right.
An Overview of the Customer Data Platform: Download the EBook
What is a CDP, how can it help, and what are its limitations? Download the complete Ebook here.
Cleveland Cavaliers Case Study: A game changer for fan engagement
The Cavs wanted to create unique, evolving fan experiences. Through Journey Orchestration, we created loyal superfans, connected insight and business growth. Read the case study.