The Forrester Wave™: Journey Orchestration Platforms, Q2 2020
Journey Orchestration platforms are a new generation of technology for customer-centric brands. They provide a deep understanding of customer journeys and use this insight to deliver seamless, individualized experiences to customers across every touchpoint.
Recognizing the growing importance of this technology, Forrester have surveyed the landscape of technology and put together this report to help brands navigate the market.
With Thunderhead’s ONE Platform, named a Leader in this 2020 report, brands can unlock individual customer intent, discover journeys and use real-time decisioning to orchestrate the next-best conversation with a customer throughout their end-to-end journey.
Download The Forrester Wave™: Journey Orchestration Platforms, Q2 2020 to understand the four core capabilities and for an overview of the ONE Platform.
We’re named a Leader. Here’s Why.
In the Orchestration Wave™ Thunderhead scores the maximum possible for Strategy, receiving the highest possible scores for every criterion in the category.
For our Current Offering, we scored the highest possible marks for Technology and received the highest possible score in every criterion in the Market Presence category.
Thunderhead believes the Wave™ report recognises our market leading approach and the ONE Platform as the most strategic Journey Orchestration technology, “using advanced analytics, decisioning, and AI to drive real-time customer engagement.”*
* The Forrester Wave™: Journey Orchestration Platforms, Q2 2020