FORRESTER JOURNEY ANALYTICS AND ORCHESTRATION: OPPORTUNITY SNAPSHOT REPORT

This survey, conducted by Forrester among CX and Marketing leaders in the UK and US, examines where brands are in the drive to customer journey analytics and orchestration.

If just 13% are able to orchestrate customer journeys at scale, what still needs to be done to optimize these to drive growth and long-term customer engagement?

Download the Forrester Opportunity Snapshot to understand:

● How a real-time approach improves customer experience and business outcomes

● Key benefits and challenges of a strategy

● Why organizations are turning to technology for help