The Forrester Wave™: Real-Time Interaction Management, Q2 2022
Real-Time Interaction Management (RTIM) is a must-have for customer-centric brands.
It provides brands with the ability to respond to individuals in an instant, across all touchpoints whether they’re digital or physical.
Thunderhead, by Medallia, has been recognized as a Strong Performer in The Forrester Wave™: Real-Time Interaction Management, Q2 2022. Forrester reviewed 14 service providers based on 28 criteria and developed this report to guide B2C marketing professionals select the right technology provider for their needs.
WHY RTIM IS IMPORTANT – AND WHY THUNDERHEAD IS A STRONG PERFORMER
RTIM’s ability to act instantaneously allows brands to provide individualized, contextually relevant and dynamic conversations, across every customer journey. It’s a critical technology aligning Marketing with Customer Experience, to build customer engagement and trust. This is a critical aspect of business and digital transformation.
Thunderhead, by Medallia, earned the highest score in the Current Offering category among the Strong Performers. It also received the highest score among Strong Performers in the Experience Orchestration criterion and received the highest scores possible in the Customer Journey Analytics, Strategy Optimization, Business Rules Management, and Product Vision criterion.
Thunderhead is also a Leader in The Forrester Wave™: Journey Orchestration Platforms, Q2 2022. You can also download the report in full, here.