Forrester Live Webinar: Keeping It Real(Time) With Your Customers

Brands invest heavily in providing 'authentic' conversations. But unless they can converse when the time's right, they miss the moments that matter. Join our special guest, Forrester VP and Principal Analyst Rusty Warner, on 3rd Dec: 15.00 (GMT) / 10.00 (EDT)

In this live webinar; Rusty Warner, Forrester VP and Principal Analyst, and author of the 2020 RTIM* Wave™, shares how being able to make decisions in the moment is a game changer in driving business and differentiating CX.

In today’s complex world, every customer interaction matters. And the ability to orchestrate contextually relevant conversations and experiences in real time is key to delivering customer value. Brands that can do this consistently, and across every touchpoint and journey, are leading the way and realizing game-changing results.

Hot on the heels of the latest Forrester Wave™ for RTIM, make the most of this unique opportunity to find out why now is the time to keep it real [time] with your customers.


● What is RTIM and why is it important for brands?
● What are the core technology elements needed?
● The power of fusing journey orchestration and RTIM?
● How brands get started with RTIM?
● What results you can expect

We hope you can join us on 3rd December at 15:00 (GMT) / 10.00 (EDT)

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*The Forrester Wave™: Real Time Interaction Management, Q4 2020

Your Guest Speaker: Rusty Warner, VP, Principal Analyst

Rusty helps organizations ensure their marketing technology investments underpin strategies to meet evolving customer expectations and align with overall business technology investments to win, serve, and retain customers. His areas of expertise include enterprise marketing technologies, cross-channel campaign management, marketing resource management, and real-time interaction management.