GDPR IS AN OPPORTUNITY TO REFOCUS THE ORGANISATION ON THE CUSTOMER
In this Spotlight we examine the way smart organisations should respond to GDPR. At Thunderhead, we see GDPR as both a lens through which to re-examine the way you approach customer relationships, and the opportunity to create value – for brands and the customer – through a business model that puts customer engagement at its core. In other words, GDPR is an opportunity to refocus the organisation on the customer, to the benefit of everyone. GDPR provides an opportunity to address the erosion in consumer trust.
Our Spotlight paper summarises the key points about GDPR, the Customer Erosion Crisis, the customer engagement opportunity, and how you can seize that opportunity.
And if that sounds good, download the Spotlight paper now.