PARALLEL JOURNEYS – WHAT’S THE OPPORTUNITY?
We worked with our friends at Forrester Consulting to understand the opportunity of using journey analytics and real-time orchestration to build long-term customer engagement. We commissioned a major transatlantic survey with CX and Marketing Leaders – and the results are startling – whilst the value is understood by leaders, and brands are willing to invest, there’s still a long way to go.
Download this eBook to discover why brands who don’t understand the customer journey are risking falling down an engagement gap.
