Exclusive webcast from the Thomson Reuters Future of Insurance USA 2021
The Ameritas CMO, Prudential CMO, and Thunderhead’s CPO discuss AI-powered insights, the modern meaning of ‘personalization’, and how new digital channels will cater for customers.
● Since engagement starts with the customer, how can we usefully learn more about them on an individual basis, when dealing with large audiences?
● What does it mean – and what does it take – to be ‘digital by default’?
● How can we define and quantify success; for the business and equally, for consumers?