In today’s complex world, every customer interaction matters. And the ability to orchestrate contextually relevant conversations and experiences in real time is key to delivering customer value. Brands that can do this consistently, and across every touchpoint and journey, are leading the way and realizing game-changing results.
Author of the 2020 Forrester RTIM Wave™*, Forrester VP and Principal Analyst, Rusty Warner explains why now’s the time to keep it real (time) with your customers.
WATCH THIS WEBINAR REPLAY TO UNDERSTAND:
● What is RTIM and why is it important for brands?
● What are the core technology elements needed?
● The power of fusing journey orchestration and RTIM?
● How brands get started with RTIM?
● What results you can expect
*The Forrester Wave™: Real Time Interaction Management, Q4 2020
Your Guest Speaker: Rusty Warner, VP, Principal Analyst
Rusty helps organizations ensure their marketing technology investments underpin strategies to meet evolving customer expectations and align with overall business technology investments to win, serve, and retain customers. His areas of expertise include enterprise marketing technologies, cross-channel campaign management, marketing resource management, and real-time interaction management.