White paper: customer managed journeys

Beyond the map to actionable journey insight

How do you manage the customer journey? It’s an important question because many businesses place the customer journey, and their view of it, as the central piece of their efforts to improve customer experience. In the age of the empowered consumer, Thunderhead believes that the answer is quite simple: you don’t manage the journey, your customers do. Read this white paper and find out more about the customer-managed journey. Click to open and download.