STILL DUMPING CUSTOMER ENGAGEMENT ON YOUR TOO DIFFICULT PILE?

Stop it! Truly understanding your customers is easier than you’d think, especially with our practical guide to Customer Engagement.

NO MORE EXCUSES

We’ve heard them all before…

We all have our own Too Difficult Pile – where you throw the things that are too big, too difficult and too scary to do right now. But building meaningful relationships with your customers should never be on there.

A SINGLE CUSTOMER VIEW IS A HARD NUT TO CRACK

Customers today have a plethora of ways in which to interact with your brand. And because of this, you are likely to have multiple data records in lots of places for each and every customer. So it’s virtually impossible to get that connected, single customer view… Or at least it used to be.

Time to take customer engagement off your too difficult pile
Thunderhead effortlessly brings customer data and records together for you. A single view of your customers delivered through our ONE Engagement Hub (ONE) – the only true Customer Engagement platform in the world. A connected, relevant, personalised experience that your customers will go nuts over.

TRUE CUSTOMER ENGAGEMENT IS TOO COMPLICATED

We’ve heard it all before… I don’t know where to start. I’d need to get people from other departments involved. I’d need IT to help integrate all our systems. We don’t have the budget, time or in-house skills.

Time to take customer engagement off your too difficult pile

No ifs. No buts. It’s really not difficult, time consuming or even that complicated. Our ONE Engagement Hub (ONE) is a cloud solution that can be implemented quickly, easily, at a fraction of the cost compared to other technologies and with very little fuss. All of this without the need for coding or ‘techy’ know-how. Our platform builds on and scales with the systems you already have in place, providing an engagement layer that breaks down your businesses communication silos online, in person or at the call centre.

It’s time to get your Customer Engagement show on the road.

THERE ARE MORE IMPORTANT PRIORITIES

You’d probably say that there are other things you need to sort out first – your website, CRM, CMS… There’s always a backlog (see what we did there?) The list goes on and on. Sure it’s a ‘nice to have’ but you’re only delaying the inevitable – you’ll have to understand and meet your customer’s expectations one day, hopefully before it’s too late!

Time to take customer engagement off your too difficult pile

Instead of re-building your website and CRM processes in the hope of meeting your customer’s expectations. Why not listen to them first and then build the relevant experiences around them? You might surprise yourselves, with these extra insights you may change the direction of those projects for the better.

NO ONE PERSON HOLDS THE CUSTOMER REIGNS

In the age of the customer, it goes without saying that there are countless stakeholders spanning marketing, sales, service and e-commerce divisions all of whom hold a direct relationship with the customer and have a say in their journey. Any attempt therefore to create an ‘ultimate customer champion’ is tricky as everyone needs to be involved. So, where do you start?

Time to take customer engagement off your too difficult pile
The blunt truth of the matter is, every single person in your business owns the customer relationship in one form or another. So it doesn’t matter who starts but someone must become the customer champion, lead the other stakeholders forward and stop passing the customer reigns around like a hot potato.
Everyone will follow, we promise. Now’s the time to stop worrying and start doing…after all, we all know that actions speaks far louder than words.

JOINING UP OUR SILOS IS A PIPE DREAM

Hindsight is a wonderful thing. Over the years, businesses have done a sterling job, investing and implementing technologies such as CRM, analytics platforms, campaign management, social listening tools and the list goes on… designed to help manage the customer.

Here lies the issue, unfortunately no one had the forethought to design these systems to effortlessly speak to each other, thus creating an entirely channelled and fragmented view of the customer, contained within each system. So yes, joining up these tech silos does sound fanciful… but there is a way.

Time to take customer engagement off your too difficult pile
Stop your daydreaming, this is a dream come true. Our cloud based ONE Engagement Hub easily integrates with your current systems, processes and data records. It’s incredibly flexible with pre-built CRM integrations and API’s designed to quickly and easily join up all your organisational silos, it really is as simple as that.
But don’t feel as though you need to join everything up at once, it’s unlikely that you’ll ever be 100% ready to. In truth, you can easily make big strides by starting small, joining up your web channels to your CRM, immediately helping you understand your customers a whole lot better.
So pipe down with all your excuses. ONE makes it a reality.

OUR BUSINESS STRUGGLES TO PUT THE CUSTOMER FIRST

Surprisingly, this is not uncommon. Many organisations are so wrapped up in their own agenda that they often overlook a simple truth: (happy) customers are the lifeblood to success.

With your competitors vying for a piece of the pie, a strong customer-first culture is essential in achieving long-term relationships, helping your business keep its finger on the customer pulse.

Time to take customer engagement off your too difficult pile

ONE will pull your customers into focus and trigger results quickly. When the value of true Customer Engagement is seen, other company stakeholders will open their eyes to its potential and take inspiration, from which point a customer culture will surely flourish.

IT’LL COST AN ARM AND A LEG

We get it, we really do. Integrating new technologies, especially ones designed to affect multiple departments, silos, customer channels and touchpoints sounds big, expensive and usually sits within the sphere of big Si’s and big IT projects.

Time to take customer engagement off your too difficult pile

Technology has evolved with the arrival of SaaS (Software as a Service) and ONE optimises this tech revolution. With ONE you can quickly and easily run pilots that will yield instant results and before you know it you’ll have value coming out of your ears.
So keep your arms and legs to yourself. Instead, use your heads and let ONE help you get to know your customers.

WE DON’T HAVE THE TECHNICAL EXPERTISE TO GET STARTED

The thought of using a Customer Engagement solution may sound daunting if you don’t have IT, data, digital and customer journey knowledge at your team’s disposal. Fortunately, you won’t need to.   

Time to take customer engagement off your too difficult pile

ONE was built for the end user, that means you and Mrs Cooper across from you! You don’t need to be a code loving IT geek with two engineering masters from MIT. Far from it, you and your team can use ONE with ease, so much so that a child could use it… not that we suggest you bring your kids to work next week.
And if you’re still feeling unsure, then we have a charming team of (grown up) experts who are ready and willing to help you. There really are no excuses now.

WE’RE ALREADY DOING A GREAT JOB

So, you think your current tools paint a pretty clear picture of your customers and you understand all there is to understand about them. You’ve got tools for online analytics and personalisation, you’ve got a CRM system and some social listening tools, so why on earth would you need another system on top?
Well you’ve made a good start but there’s still a gap. The tools you have were not designed to provide an omni-channel customer view across all touchpoints or personalise every interaction throughout your customers’ journey with you, so you’re missing a trick.
It’s time to pull your head out of the sand, clear the grit from your eyes and ears and read on…

Time to take customer engagement off your too difficult pile

ONE is different. It’s journey analytics capability place the customer at the very heart of what it’s listening to. In doing so ONE enables a brand to understand the context of each and every customer interaction in a way that’s shared and standardised across the different technologies and silos, so the entire journey can be understood by the entire organisation. It doesn’t replace your existing systems but adds an insight layer on top that recognises customer intent, desire and need.
And ONE doesn’t stop there, it uses these insights to deliver relevant and personalised experiences to your customers in real-time.

TRUE CUSTOMER ENGAGEMENT WITHOUT THE DRAMA – YOUR PRACTICAL GUIDE

Grab a coffee or a cuppa and a piece of cake (that’s how easy it is) and follow our 4 step guide to achieving true Customer Engagement; we’ll have you up and running in a matter of weeks.

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WHY TRUE CUSTOMER ENGAGEMENT SHOULDN’T BE ON YOUR TOO DIFFICULT PILE

Download and watch this webinar to find out why customer engagement shouldn’t be on your ‘Too Difficult Pile’ and out how to get started with customer engagement, using our simple 4-step model.

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WATCH ONE IN ACTION

With Customer Engagement off your Too Difficult Pile you can finally start listening to your customers and build a one-to-one relationship with them.