Customer Managed Journeys:The Road to Enlightenment
No matter how much we all like to think otherwise, we don’t really know our customers, do we? They’re not who they used to be. Organisations try to gain insight by sketching out customer journey maps, a traditional customer journey mapping approach. At Thunderhead, we don't think that's good enough. We believe businesses need to understand and respond to the Customer Managed Journey. To find out more about the Customer Managed Journey and start on your road to enlightenment, download the Customer Managed Journey eBook now.