The Book on Customer Engagement

A model for effortless customer engagement and happier customers.

engagement-3-0-research-report_page_01The book on customer engagement, this 30 page report presents research conducted by Populus and Esteban Kolsky for Thunderhead present the engagement opportunity and a model for building customer engagement to achieve effortless engagement and happier customers.

A market research study based on in-depth research with over 2000 customers and 30 senior business leaders. This 30 page report contains recommendations on how to build meaningful customer engagement and drive long-term business values.

Download Engagement 3.0 for the foremost industry-leading research and insights on customer engagement. In this report:

  • Learn how customers’ behaviour and interactions with the brands and businesses they buy from have changed.
  • Identify what is currently undermining your customer relationships
  • Clear guidance and recommendations on how to build your customer engagement strategy for more meaningful relationships with your customers.
  • Introduction to the Customer Engagement Framework Model to help you enable customer managed journeys which are powered by actionable journey insights.
  • Hear how C+Suite Executives including CMOs feel about customer engagement.

This Research Report is complimented by our “Engagement for a Changing World” Research Study, a 12 page paper which goes into more detail on the model for customer engagement. Find out more about “Engagement for a Changing World”.

Complete this form now to download your copy of Engagement 3.0.

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