Forrester Journey Analytics and Orchestration Opportunity Snapshot Report
A recent survey conducted by Forrester among CX and Marketing leaders in the UK and US, found that just 13% of brands are able to orchestrate customer journeys at scale. However, in an era of heightened expectations, Forrester also found that customer journey analytics and orchestration technology is allowing brands to meet the omnichannel needs of today’s customers.
How have customer expectations changed? Where are brands with their customer journey analytics and orchestration strategy? And what still needs to be done to optimize customer journeys, drive growth and long-term customer engagement?
Download the Forrester Opportunity Snapshot to understand:
- How a real-time approach improves customer experience and business outcomes
- Key benefits and challenges of a strategy
- Why organizations are turning to technology for help
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