MARKETING WEEK | THUNDERHEAD REPORT
We ask Marketing and CX experts about the role customer-led journeys play in delivering better experiences and commercial success.
How ONE Can Help
ONE is a unifying layer of technology that learns, understands and orchestrates customer conversations and journeys across all interactions and organizational silos.
Omnichannel Listening
Identity and Recognition
Adaptive Customer Profiles
Real-Time Orchestration
Customer Journey Analytics
Thunderhead ONE named a leader in Journey Orchestration and Analytics, scoring the highest marks for current offering and strategy.
Some of the brands we work with
With ONE we’re able to understand our fan journeys across every touchpoint in real-time and then deliver a more relevant, personalized, consistent experience for our fans every time. Quite literally a game changer for fan engagement.
CIO, Cleveland Cavaliers
ONE allows us to understand customer intent, then use these insights to orchestrate better and more successful customer journeys.
Chief Digital Officer, Office Depot Europe
Thunderhead’s ONE is a unique platform for customer engagement and quickly gives us the ability to truly understand our candidates and clients and service their needs in real-time, marking a momentous point in our ability to build engagement.
Group Marketing Director, PageGroup
With the ONE Engagement Hub we are able to provide the level of service agility and responsiveness that our customers expect, regardless of the nature of the contact or their location.
Head of Digital Engineering Solutions, Uniper
Providing Value at Every Stage
As well as improving the end-to-end experience for every customer, ONE makes a positive difference across the business
Acquire
18%
increase in conversion rate
Grow
9%
increase in cross-sell
Optimize
10%
reduction in cost-to-serve
Retain
20%
reduction in churn
What’s Your Focus?
Marketing/CX
Customer-led journeys are the key to delivering personalized experiences and lasting customer engagement. ONE unifies customer journeys across all touchpoints and channels, harnessing intent to drive value with every interaction.
Data/Analytics
Elegant, real-time visualizations provide an instant, unified view of customer journeys. Listening across every customer touchpoint, ONE’s AI-powered analytics provides deep, relevant and timely insights. This allows you to listen more carefully (and understand more clearly) to make better-informed decisions.
Tech/IT
ONE is built from the ground up as a unifying layer to connect your disparate systems and silos with ease, delivering performance at scale. While other platforms take aeons to get off the ground, ONE is cloud-based, connecting your touchpoints and technology to deliver value within weeks.
One for your industry
We have deployed ONE across a wide range of industries, gathering a wealth of knowledge and experience along the way.
Featured content
Engagement Led Marketing
94% are frustrated by disjointed experiences and poor journeys.
Three steps for using data to crack customer centricity
In terms of data availability, marketers have moved from famine to feast in recent years.
Understanding Intent-Driven Journeys – and why they are a game changer
Businesses are now pivoting to focus attention and resource on ‘the needs of the customer’