‘The Thunderhead – Kicking Up A Storm Across The Unadventurous Software Landscape” campaign is highly commended at the Marketing Society Excellence Awards.
London, UK – 4th July 2016 – Thunderhead, leader in enterprise technology for customer engagement, has been highly commended for ‘Business to Business Marketing’ at the Marketing Society Excellence Awards. Celebrating the best marketers and campaigns in the UK, the Marketing Society Excellence Awards are one of the industry’s most sought-after accolades.
The campaign, Kicking Up A Storm Across The Unadventurous Software Landscape, introduced audiences to ‘The Thunderhead’, a cloud-dwelling, music-loving genius and the personification of Thunderhead’s product. He is the intervention, the cure to a brand’s customer relationship problems. The campaign was designed to raise awareness of Thunderhead’s ONE Engagement Hub, a light-touch cloud solution that provides an engagement layer across all silos of an enterprise. The solution enables businesses to converse with each customer with an intelligent voice across any and all touchpoints, providing a completely seamless experience throughout each unique customer journey.
Throughout 2015 ‘The Thunderhead’ was unleashed during prime time television and cinema spots and in person at Marketing Week Live and Cannes Lions 2015, and wrapped up the year with a virtual reality journey at the Festival of Marketing.
Above The Clouds at the Festival of Marketing
Speaking about the commendation, Thunderhead’s CMO Jason Hemingway, said: “We are extremely proud to be recognised at this year’s ceremony with a campaign which proved that B2B marketing doesn’t have to be dull, dry, and unimaginative. Like the technology we provide, our approach was to do something that is completely different and lead the way in revitalising marketing. We hope this award will be the first of many as we look to revolutionise the software market.”
Customers don’t talk to you because they like you, they talk to you because they need something; they need it now and on the platform that suits them.
At Thunderhead we join up web, mobile, high street and contact centre customer experiences, connecting them with your existing CRM system giving you a multi-dimensional view of your customers.
Our intuitive ONE Engagement Hub allows you to act on the right customer need at the right time. For the first time, customer relationships can be effectively managed at scale.
Now you can interact with customers as individuals. Effortless engagement just got personal.