Barneveld, September 14th 2015CRM Partners and Thunderhead are partnering to offer Thunderhead ONE Engagement Hub integrated with Microsoft Dynamics CRM. As a result, all interactions during the customer journey can be linked to the data in the CRM system, enabling organisations to make their interactions with the customer even more relevant and personal.  CRM Partners can now offer a complete Customer Engagement solution, enabling organisations to easily enhance the customer experience.

CRM Partners 2The ONE Engagement Hub helps businesses listen to customers everywhere in real time and joins up web, mobile, high street and contact centre customer experiences and connects them with existing CRM systems This allows a multi-dimensional view of all customers, enabling businesses to understand each individual customer need, when and where. This insight makes it possible for organisations to determine smart follow-up activities. They are also provided with information, on the basis of historic data, on the most logical next interaction. Organisations can now continuously optimise the customer journey, and thereby enter into meaningful and contextual interactions which improve the customer experience. For the first time, customer relationships can be effectively managed at scale.

According to Pipa Unsworth, VP Alliances at Thunderhead: “Insight into each individual customer journey is essential if you want to truly engage with customers. On the basis of these insights, organisations can now determine effortlessly what the best follow-up interaction is. After all, customer engagement is all about the right message, at the right moment, through the right channel. By joining forces with CRM Partners, we can express this shared vision even better, and provide businesses with a powerful total solution.”

“It is more important than ever, these days, to ensure that the wishes and requirements of each individual customer are properly met within the customer relationship,” says Emiel Putman, director and founder of CRM Partners. “A ‘one size fits all’ approach is no longer acceptable. It is no longer a given that customers commit themselves to an organisation in the long term, and they are continuously looking for meaningful commitments with organisations which add value to their existence. This makes customer engagement more relevant than ever. The solution of Thunderhead is an extremely valuable addition to Microsoft Dynamics CRM. It enables organisations to put themselves in context more easily, thereby making the customer smile.”

About CRM Partners

Customer Engagement – this is what the team at CRM Partners makes possible. Personal contact during each customer interaction – at all times, in all locations and though each channel – is the key to success in this. CRM Partners is is market leader in the Netherlands in the area of Customer Engagement with the Microsoft platform. With Business Consultancy, training and technical support, it helps companies achieve full integration of Customer Engagement in their business processes. CRM Partners focuses on three markets: Agri, Finance and Members. Organisations in these sectors are given access to a wide range of services, solutions and knowledge via unique labs. CRM Partners has offices in the Netherlands, Germany and Great Britain. Businesses which have already chosen CRM Partners include ABN Amro, Kramp Groep, Nutreco, Bayer CropScience, Cooperatie DELA, ABN AMRO, Univé, De Zonnebloem and Omroep Max. For more information, please visit

CRM Partners is Microsoft Certified Gold CRM Partner and is a member of the President’s Club and the Inner Circle of Microsoft Dynamics. In 2013, CRM Partners was nominated as CRM partner of the year finalist and Country partner of the year finalist, and was awarded the Partner of Western Europe Award.

CRM Partners on Facebook | LinkedIn | Twitter

About Thunderhead

Thunderhead is an acknowledged pioneer in the area of Customer Engagement. The British software company has grown from its launch in 2004 into a globally recognised leader in the customer engagement market. Thunderhead has its head office in London, offices on three different continents and a customer database of more than 200 brands around the world. Thunderhead makes it possible for companies to develop a good customer journey, on the basis of customer insights obtained, and thereby to build a durable customer relationship which results in long-term customer loyalty.

For more information, please visit

Thunderhead on Twitter @ThunderheadONE


Further information

Marcommit PR

Laura Rijks

035-5822730 / 06-13468076

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