In this insights-packed session featuring Forrester VP and Principal Analyst Joana de Quintanilha, we’ll be sharing why Journey Orchestration and Real-Time Decisioning are pivotal in driving business outcomes and CX differentiation.
Today’s world has shifted the way customers perceive and interact with your brand – at home on digital channels, in redesigned stores and on the phone with agents working remotely – so being able to make decisions in the moment is a game changer.
Forrester’s research uncovered a journey orchestration technology market in which a clear pack of leaders is emerging with their ability to take a technology-agnostic approach to integrations that can deliver insights at speed across all permutations of journeys.
WE WILL BE COVERING:
● Why Journey Orchestration is critical as business operations pivot and optimize digitally
● The acceleration and increased demand for real-time insights and data
● The importance of relevant and contextual interactions across every customer lifecycle
● Why this shift will deliver value across the business and CX differentiation
We hope you can join us on 7th July at 16:00 (BST) | 11am (EST)
Our Guest Speaker: VP Principal Analyst, Joana de Quintanilha
Based in Amsterdam, Joana serves customer experience professionals. Her areas of expertise include digital customer experience, tools like journey mapping, and Agile methods. Joana also focuses on brand and leads Customer Experience Index research in Europe.