ONE UNIFIES CUSTOMER JOURNEYS ACROSS ALL TOUCHPOINTS AND CHANNELS, HARNESSING INTENT TO DRIVE VALUE WITH EVERY INTERACTION.
Better Customer Experience
Drawing on behaviour across all touchpoints and time, ONE uses AI to infer intent and deliver seamless end-to-end experiences.
Improve Paid Media Performance
For example, real-time personalization enhances media amplification – while customer recognition powers media optimisation.
Harnessing customer intent from inbound channels to fuel outbound orchestration, such as acquisition or cross-sell campaigns.
Through journey analytics, intuitive visuals and real-time decisioning across channels. Orchestrate relevant real-time interactions.
By understanding intent and armed with context, ONE optimizes servicing costs by directing customers to the most appropriate channel
“Thunderhead’s ONE is a unique platform for customer engagement and quickly gives us the ability to truly understand our candidates and clients and service their needs in real-time, marking a momentous point in our ability to build engagement.”
ENGAGEMENT-LED MARKETING: DOWNLOAD THE EBOOK
New research from Thunderhead reveals that two in five consumers would consider switching brands.
UNDERSTANDING INTENT-DRIVEN JOURNEYS – AND WHY THEY ARE A GAME-CHANGER
Businesses are focusing attention on ‘the needs of the customer’ with unprecedented vigour.
ELEPHANT IN THE ROOM: THE ‘CUSTOMER JOURNEY’ IS BEING MISREPRESENTED
Overused, yet misunderstood: What is a ‘customer journey’?