ONE is a cloud-based engagement layer that works with and across your existing systems, liberating data from functional silos to provide real-time analysis and actionable insight across individual customer journeys.

ONE lets brands understand, visualise, and optimise the customer journey in real time. It listens to a customer’s activity across all channels and touchpoints, building a view of what they look for: discovering interest, context and behaviour as they browse. Helping you understand each customer’s true intent and orchestrate individual journeys for every customer, across every touchpoint in real-time.


  • Always know your customer's true intent

    (behaviour & attributes)

    Every customer signal, with context and in real-time, across all channels and touchpoints.
  • Take the right action at the right time

    (in the moment orchestration)

    Listen to your customers across every channel in real-time to orchestrate the best individual experience.
  • Remarkable time to value

    (simplicity and speed)

    See the impact of ONE quickly and deliver rapid, compounding value for your business and your customers.

ONLY Thunderhead's ONE can deliver truly intent-driven customer journeys to achieve true customer engagement.


How ONE works

Listen & ingest data across customer touchpoints and external systems to capture insight, including real-time user context and touchpoint

Build Customer Profile with real-time insight and intent together with historical behavior

Visualize the customer journey, including drop-off points, to gain actionable insights

Get advanced analysis with moment-of-truth and most common path analysis providing a multi-dimensional view of intent across the journey

Comprehensive Decisioning & Orchestration to deliver personalized and optimized next-best conversations across all touchpoints

How are brands using Thunderhead?


18% increase in conversion rates

Personalized content.
Next best action.
Next best offer.


22% gain in CES for audience

Journey insight and optimization.
Remove pain points and barriers.


10% reduction in cost to serve

Average call handling time.
First call resolution.


59% uplift

Relevant and timely campaigns.
Targeted next best offers.


20% increase in customer satisfaction

Loyalty programs.
Improve CX.
Proactive customer service.


9% increase in cross-sell

Increase share of wallet.

Discover the value of intent-driven journeys

Want a piece of that? Find out how to get started with intent-driven customer journeys. Download our How To Get Started Guide.

What You Need

  • Understand in-the-moment context for each customer, with orchestration that adapts based on their intent.
  • Learn continuously using smart technology, algorithms, AI, and ML to understand how customer intent changes over time.
  • Take relevant action immediately in the context of their JOURNEY, not just the moment.
  • Scale infinitely across all channels, touchpoints and customers as your business grows.
  • Capture all signals, across all channels and touchpoints to unite all the signals for a true view of customer.
  • Empower your business by choosing your starting point and grow from there with self-service design for business users.

Find out why we’re a leader in journey analytics and orchestration

Find out more

Be Geek-Chic. Take a techy tour into the nuts and bolts of ONE

Download ONE Geek Sheet

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